LUKE SATTLER | DESIGN + ART DIRECTION
LUKE SATTLER | DESIGN + ART DIRECTION

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URBAN DUALITY: REDUX · STATURE · PROCESS + FINAL IMAGE II

For my second image I wished to showcase the concerns of the common consumer and the pursuit of the material against those in harsh conditions where the primary pursuit is survival. Strikingly these vastly different experiences can run closely next to one another underneath the umbrella of the same city.

I began doing a little experimentation with collage, but rather quickly a distinct image came to mind and decided to fully pursue it. I am continually amazed with instances of people queuing up for the release of a new product or the latest version said product, to be one of the first to acquire such unessential luxuries, even if they now have a less recent version of the same or similar product. It runs directly parallel to images of the less fortunate captured lining up to get a basic meal or night’s lodging while their continuing existence comes comes into question every day. 


FINAL IMAGE: II

I experimented with different renderings of this concept, combining text with images, and then removing text and playing with placement of a torn up image on top of a second image, but returned to the concept at its most basic – a queue of consumers positioned next to a queue of the unemployed and/or homeless in such a way that one cleanly leads into the other. The images I worked with consisted of a hungry line of men outside a soup kitchen during the Great Depression in 1931 torn through the middle and a ravenous line of customers waiting outside a present day apple store. Remarkably the perspective, composition and human figures themselves in these two images lined almost perfectly creating a seamless transition.