LUKE SATTLER | DESIGN + ART DIRECTION
LUKE SATTLER | DESIGN + ART DIRECTION

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SIN CITY: CRIMES OF ALCOHOL INFOGRAPHIC

For my final assessment for my Data Visualisation class I had been commissioned by The Australian newspaper to create a A3 Landscape pull out poster to be included in their Sin City crime awareness special.


To coincide with the Federal Police Convention taking place in Canberra, the Australian Newspaper is incorporating data visualization and the use of infographics as a means to explore the darker side of human behavior. They wish to raise awareness of crimes of alcohol in a dramatic and exciting manner, while educating their readers about the social effects and economic toll of alcohol related assault. 

The four key questions I needed to address were:

1. When does alcohol related assault take place?

2. Where does alcohol related assault take place?

3. What is the cost of crimes of alcohol?

4. Who commits alcohol related assault?

It was my job as the designer to research, choose, edit, and illustrate a sequence of supplied statistics, applying my knowledge of the LATCH method for representing information (Location, Alphabet, Time, Category, Hierarchy) while successfully demonstrating the six core principles of of analytical design. I needed to set up a grid, typographic hierarchy, decide on colour palettes, create appropriate imagery to represent a series of crime statistics so that readers can quickly and easily see the connections and relationships between these crimes and misdemeanors. I also I needed to create a visual narrative and do so in a way that was both educational and engaging, ensures that the information being put forth is above all accurate, clear and concise, whilst being an interactive and influential experience for the target audience.